You're invisible where it matters
Your competitors rank for the terms your patients type in. They show up. You don't - and you have no idea why.
Marketing Strategy for Health and Wellness
You wouldn't prescribe
You wouldn't prescribe
without a diagnosis.
Stop marketing without one.
Your competitors aren't better than you. They're just more visible. MARLO tells you exactly what you need to do - a full analysis of your competitors + a prioritised plan to win, delivered in 72 hours - to go from unknown to renowned.
7-day money-back guarantee
£1M+ generated for clients
Award Winning Software · 72-Hour Delivery · No retainer · No lock-in · Data Backed
Award-winningLeaders in Innovative Marketing Strategies 2025
Marketing Vitals - your practice vs. market Diagnostic
Search visibility"private dermatologist near me" - not ranking
Critical
Social reachposting, but low engagement vs. rivals
Low
Content engineno topic cluster driving traffic
Untapped
Paid search0 competitors bidding - field wide open
Opportunity
Diagnosis
High-growth potential - currently untreated. MARLO is your prescription.
The symptoms
SYMPTOM 01
SYMPTOM 02
SYMPTOM 03
SYMPTOM 04
You're excellent at what you do.
But your marketing doesn't reflect it.
You know you need to do more -
you just don't know where to focus.
You've wasted budget that didn't work
A website refresh. Some boosted posts. Maybe an agency that charged thousands and couldn't explain where it went.
The market is more saturated than ever
New clinics, wellness brands, health tech startups and independent practitioners launch every month. The ones winning patients aren't the best - they're the most visible.
You don't have 20 hours a week for this
Between patient care, admin and running a practice, you need someone to tell you what to focus on. With evidence.
The prognosis
Every month without a strategy, the gap widens.
Your competitors aren't standing still. Other clinics, wellness brands and practitioners are building search visibility, growing social followings, and capturing the patients who should be finding you.
The cost of inaction isn't zero. It's every patient that books somewhere else because they found someone else first.
The solution
doesn't just diagnose.
tells you exactly what to do.
MARLO analyses your market against your closest competitors - then turns it into a precise plan: where every pound and hour should go, what to do in-house, what to outsource for expert support, and what to ignore. Built around YOUR goals, budget and resource.
Diagnose
MARLO sees exactly what your competitors do and where you stand across every channel. No stone unturned.
Prescribe
Your precise plan: where every pound and hour goes, what to do yourself, and what to outsource for expert support.
Results
Every move prioritised by impact - so nothing's wasted and you reach the results you want the fastest, most cost-effective way.
Inside your MARLO report
The full diagnosis -
The full diagnosis -
and your exact plan.
Delivered as an interactive web dashboard. Built on 6 years of research and strategy execution that has generated millions in revenue and thousands of leads. You choose the competitors - MARLO finds everything about them. Your report. Your access. Indefinitely.
See exactly where your competitors outrank you
Search traffic analysis. Every keyword they rank for, their positions, and the uncaptured non-branded opportunities hiding in your market.
Discover the content that actually drives enquiries
Content performance analysis. Which pages, posts and formats generate traffic and engagement across your competitor set - before you invest a penny producing content.
Understand what's working on social and what isn't
Social media analysis. 90 days of competitor data across social platforms - frequency, engagement, and the content that outperforms everything else.
Find where paid investment will deliver results
Paid media analysis. Active Google, Meta & LinkedIn campaigns, PPC keywords and cost-per-click - or an empty, winnable space nobody has found yet.
Get a strategic plan that gives you clarity and confidence
Strategic roadmap. Every option laid out, prioritised against your goals, budget and resource. You'll know exactly what to do, in what order, and why - no ambiguity, no second-guessing.
Know where every pound should go
Budget and resource guidance. Every channel mapped against your real budget, so nothing is wasted and every recommendation is achievable.
Stay on track after the report (optional)
Weekly guidance calls. Ask questions, pressure-test decisions, and keep momentum with ongoing access to expert support. From £99/mo, add anytime, no commitment.
Watch · 2 min
See a MARLO report in action
A walkthrough of the interactive dashboard, the data sections, and the strategic recommendations.
Your prescription
Exactly where to invest your money and time
A prioritised plan - not a to-do list. Each move shows the budget, the time, and whether to do it yourself or outsource for expert support.
How it works
Purchase to plan in days
No onboarding. No discovery workshops. No waiting 8 weeks for a report.
01
Share your details
Your practice, goals, available resource, budget, and the competitors you want analysed.
02
runs the analysis
Comprehensive data from multiple market-leading sources, social APIs and live web intelligence - in real time.
03
Get your plan
Your exact prescription: what to do, in what order, where every pound and hour goes - and what to outsource for expert support.
Real results
What happens when you stop guessing.
Real outcomes from businesses that started with the evidence. Powered by the research and methodology behind MARLO.
£1.1M
Pipeline generated in 6 months IT services
£650K
Revenue closed in 6 months Healthcare
14
Qualified leads with global universities in the first 2 months Software business
72
Enquiries in 6 weeks Training & coaching
2×
Marketing ROI doubled E-commerce
20+
Enquiries from spectator-sports organisations in month one Wellness brand
23%
Month-on-month social growth Legal sector
Paused
Lead generation paused - too many leads were coming through Legal sector
The insights that made it possible
0
Competitors running paid ads - where a £1.1M pipeline started
MARLO found an entire market with zero active Google, Meta or LinkedIn campaigns. High-intent search terms completely uncontested.
→ The client was first to market at the lowest cost-per-click in the sector.
0%
Of competitors entirely dependent on branded search
Every competitor relied on their own name. Nobody captured the non-branded terms customers actually type - thousands of monthly searches, zero competition.
→ MARLO mapped every opportunity by volume and difficulty - a clear roadmap to own the space.
0%
Of a competitor's traffic from a single content cluster
One topic hub was generating more organic visits than the rest of their site combined.
→ MARLO identified the exact topic, formats and structure - a proven model the client replicated.
0K
Followers built through an unexpected content angle
A competitor grew a massive following with an approach unrelated to their core service. Top post hit 601K engagements - none of their rivals noticed.
→ MARLO surfaced the format, cadence and engagement patterns - a replicable strategy.
Built for
Choose your path
Doctors, clinicians, wellness brands and health entrepreneurs who are brilliant at what they do - and ready to be found for it.
For private practices
GPs, consultants and specialists who need patients to find them directly.
- Go from unknown to renowned in your local market
- Rank for the treatments patients are searching for right now
- Out-rank the clinics quietly taking your patients
- Fill your diary with the right patients - around clinical time
For clinics & health tech brands
Aesthetic & wellness clinics, wellness technology and health entrepreneurs in saturated markets.
- Get in front of the right clinical buyers and decision-makers
- Stand out in a saturated market - own a space competitors haven't claimed
- Replicable social & content models proven to drive enquiries
- Scale beyond the clinic with evidence, not guesswork
Common questions
Everything you need to know.
What exactly do I get for £995?
A comprehensive competitive intelligence report, delivered as an interactive web dashboard. It covers your closest competitors across search, social, paid media, content, backlinks and traffic. MARLO then turns that data into a prioritised strategic plan tailored to your goals, budget and resource: what to invest in, what to do yourself, what to outsource, and what to ignore.
The methodology behind it is built on 6 years of hands-on research and strategy execution that has generated millions in revenue and thousands of leads across real client engagements. We didn't just theorise it - we proved it, then built it into software.
How long does it take?
72 hours from when you submit your details. No onboarding calls. No discovery workshops. You share your business details and competitors, MARLO runs the analysis, and your report is delivered.
Do I get to choose which competitors are analysed?
Yes. You tell us which competitors you want MARLO to analyse. MARLO then finds everything about them - their search rankings, social performance, paid media activity, content strategy, backlink profile and traffic sources.
Is there any human involvement, or is it fully automated?
MARLO is self-serve software powered by AI analysis. You don't need a strategist to interpret the report - MARLO runs the full analysis and translates the data into clear, prioritised recommendations for you. The expertise is built into the software itself.
How long do I have access to my report?
Indefinitely. Your report doesn't expire - you can revisit it whenever you need to.
Can I update or re-run my report later?
Yes. Subscription members receive 50% off re-runs. We're also developing quarterly re-run options as part of the subscription at significantly discounted rates, so you can track how your market evolves over time.
What if I'm not satisfied with the report?
We offer a free re-run or a full refund within 7 days of delivery. No questions, no friction.
What happens after I get my report?
That's up to you. Many businesses act on the plan themselves. If you want ongoing expert support, our optional subscription starts at £99/month with weekly Q&A sessions, priority support and discounted service packages; 1-1 strategy consultations can be booked at additional cost. But there's no obligation - the report stands on its own.
Is this just for healthcare and wellness businesses?
This page is tailored to the health and wellness sector, but MARLO works for any business that wants evidence-backed marketing strategy. If you're outside health and wellness, visit our general MARLO page.
Who built MARLO?
MARLO is built by Fresh Faced, a UK marketing agency with 6 years of experience in competitive research and marketing strategy. MARLO is the methodology we've used to deliver results for our clients, now available as a standalone product.
Pricing
A complete strategy shouldn't cost a monthly retainer
One investment. MARLO delivers the full competitive analysis and an exact, prioritised plan - where to spend, what to do, and what to outsource - built around your business.
℞ · Your MARLO report
£995 One-off investment - no retainer, no lock-in
// Less than most agencies charge for a single month
- Your closest competitors analysed comprehensively
- Full SEO keyword and gap analysis
- 90-day social intelligence across 5 platforms
- Paid media and PPC competitor audit
- Backlink and domain authority comparison
- Traffic sources and channel breakdown
- A prioritised action plan - what to do, in what order
- A pound-by-pound budget: where to spend, where to save
- Do-it-yourself vs. outsource guidance for every move
- Content pillars and ready-to-go content
- Interactive report to share with your team
Your competitors are already being found. Are you?
You've spent years building your expertise. It's time your marketing reflected it.
Get MARLO