Research
We find what everyone else misses. Your market. Your competitors. Your untapped opportunities. Every channel, every keyword, every gap. The complete picture before a single decision is made.
About Fresh Faced
We believe every marketing decision should be backed by evidence.
That belief drives everything we build, every strategy we create, and every recommendation we make. It's why we exist.
Why
Because too many businesses waste money on marketing that was never going to work.
Not because the marketing was executed badly. Because the decision to do it was wrong in the first place.
Agencies sell what they deliver. SEO agencies recommend SEO. Ad agencies recommend ads. Social agencies recommend social. Nobody steps back and asks the question that matters: is this the right investment for this business, in this market, right now?
We watched businesses burn through budgets on channels that didn't fit, strategies that weren't strategies, and activity that looked busy but delivered nothing. Good businesses. Run by smart people. Let down by an industry that has sold outputs instead of outcomes.
We decided to fix that. Not by building another agency that sells services. By building a methodology that starts with the evidence and works forward from there.
That methodology became MARLO. And MARLO became the foundation of everything Fresh Faced does.
What
Research. Recommend. Results.
Everything we do follows three stages.
Recommend
We build a plan that gets results with the budget and resource you actually have. What to invest in. What to do yourself. What to outsource. What to stop doing. Every recommendation backed by evidence.
Results
Every move prioritised by impact. The fastest, most cost-effective route to growth. Nothing wasted. No guesswork. Just the outcomes you're looking for.
This methodology is built on almost a decade of hands-on marketing strategy and execution. We didn't theorise it. We proved it. Then we built it into software.
How to work with us
Three ways in. One methodology behind all of them.
Whether you need the research, the strategy, or the full team behind you, every engagement starts from the same foundation: the evidence.
MARLO£995
Research & Recommend · delivered by MARLO, software built on 6 years of proven methodology
Your market researched. Your competitors analysed. Your plan delivered in 72 hours. An interactive report with evidence-backed recommendations tailored to your goals, budget and resource. Self-serve. No retainer.
Get MARLOMSB£5,000
Research & Recommend · powered by MARLO, with human interrogation and depth
Everything MARLO does, taken to a forensic level of detail with Fresh Faced strategists in the loop. Human-led interrogation of the data. A detailed execution blueprint. For businesses making significant marketing investment decisions.
Speak with a strategistRetainerfrom £3,500/mo
Research · Recommend · Results
The strategists who built MARLO, working on your business. Strategy, content, paid media, social, outreach and email execution. Every campaign powered by MARLO intelligence. Ongoing optimisation so results compound month on month.
Enquire about services
Our story
Two agencies became one.
Two agencies became one.
The best of both.
In December 2024, two like-minded marketing agencies merged to create something bigger, better, and more impactful.
On one side, Fresh Faced Marketing: specialists in social media growth and content creation with a strong creative pulse. On the other, Demand Marketing: a strategy-led team known for building data-backed marketing systems that turn strangers into sales.
The common thread? A no-fluff, results-first approach to marketing and a passion for helping ambitious brands grow.
The merger brought together creative excellence and strategic rigour under one roof. Sam's deep understanding of content and brand. Ben's almost decade of experience in outcome-driven marketing strategy. Tom's sector insight across longevity and luxury wellness.
Together, they built Fresh Faced into an agency with a clear point of view: evidence drives decisions. And they built MARLO to make that methodology available to every business, not just their retainer clients.
Leaders in Innovative Marketing Strategies 2025
Based in Wales. Working with businesses from London to LA.
Meet the team
Three directors. One shared mission.
Business strategy and leadership shared across the founding team. Different strengths. Same values.
Ben Thomas
Co-Director · Strategy & Commercial
With almost a decade of experience in outcome-driven marketing strategy, Ben brings the commercial edge. He leads on strategy, growth planning, MARLO product development, and the proven frameworks behind every recommendation Fresh Faced makes. When you work with Fresh Faced, Ben's methodology is behind the plan.
LinkedIn
Sam Bowen
Co-Director · Creative & Content
Sam leads the creative and content side of the agency. With a deep understanding of content, brand, and what makes audiences engage, he ensures everything Fresh Faced delivers is on-point, on-time, and built to perform. If it's got Fresh Faced's name on it, Sam has made sure it's worth your attention.
LinkedIn
Tom Veasey
Co-Director · New Business & Partnerships
With years of experience in the longevity and luxury wellness space, Tom brings the sector insight. He leads on business development, partnership growth, and shaping the strategic relationships that drive long-term success. Tom makes sure the right businesses find Fresh Faced at the right time.
LinkedIn
MARLO values
Five principles. Every decision.
M
Measure Reality
Every marketing investment should be earned through evidence, not assumption. Opinions may inspire ideas. Evidence drives decisions.
"Show me the evidence."
A
Align Direction
Marketing without direction is just activity. Define the destination before creating content, running ads, or launching anything.
"Where are we trying to go?"
R
Remove Guesswork
The quality of a decision is set by the quality of the questions asked before it. Curiosity outperforms assumption.
"Help me understand."
L
Lead With Strategy
Channels are tools. Strategy determines whether they should exist at all. No activity without purpose.
"Just because you can doesn't mean you should."
O
Own the Outcome
If the right recommendation is not to invest, we say no. Trust is worth more than a sale.
"The goal isn't activity. It's outcomes."
Real results
What happens when you stop guessing.
£1.1M
Pipeline generated in 6 months IT services
£650K
Revenue closed in 6 months Healthcare
14
Qualified leads with global universities in the first 2 months Software business
72
Enquiries in 6 weeks Training & coaching
2×
Marketing ROI doubled E-commerce
20+
Enquiries from spectator-sports organisations in month one Wellness brand
23%
Month-on-month social growth Legal sector
Paused
Lead generation paused - too many leads were coming through Legal sector
Get in touch
Ready to start with the evidence?
Whether you want to get MARLO, explore the MSB, or talk about retainer packages, we'd love to hear from you.
Or get MARLO now. Skip the form - your report delivered in 72 hours.
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